Practitioners Symposium and TECH+ Conference in partnership with the Association for Accounting Marketing Summit

This year’s conference will help you define a clear path for the future by providing you the latest learning, tools and technological information to keep you on the cutting edge.

Gain knowledge on the most current business management and practice management topics. Explore the emerging technologies, and how the dramatic shift towards mobile and cloud-based solutions have changed the way business is being conducted. And uncover new marketing and business development techniques that can help you better focus on where you want to go, and how you are going to get there.

For three exciting days, we invite you to be a part of this enriched learning experience, network with the best and brightest, and develop strategies that will not only boost immediate profits but create new opportunities moving forward.

For the first time, the 2012 AICPA Practitioners and TECH+ conference is being held in conjunction with the Association of Accounting Marketing’s Annual Summit. This is your opportunity to have access to marketing and business development sessions, learn how to create your brand, develop strategic messaging, find your prospects, and build your firm.

Don’t forget the brochure! Simply select to learn more about the conference!
Four tracks. 100+ sessions. Expert guidance. All in one conference!
Each session provides you with up-to-date content to maximize your learning experience, and help you bring greater value to your clients, while increasing ROI.

PRACTITIONERS TRACK SESSIONS

Accounting & Auditing: Keep current on critical issues and developments, including the Clarity Project (SAS No. 122) and the pending decision by the SEC regarding the adoption of IFRS.

Tax: A comprehensive overview of the latest tax issues addressing hot topics such as estate planning, healthcare reform, retirement planning and federal and state income tax rulings.

Practice Management: Focus on helping to evaluate our firm’s area of strength, both external and internal, how to price, grow revenue and prepare for restructuring, merging or acquiring.

Opportunity: Experts perform a total assessment of your firm’s current position, develop new acquisition and retention strategies, and to help you target new opportunities.

TECH+ TRACK SESSIONS

CPA Firms: Technology has transformed the way accounting firms are servicing their clients. Keep current on the changing role of the IT professional, the mobile CPA, and new ways to think about your role as a trusted advisor.

Tech: Learn how to maximize IT technology in your firm, avoid costly mistakes, and review the latest in products, software, hardware, and apps to help make the right technology commitments.

Consulting: Experts provide tips on IT budgeting, security issues, and how on-demand computing can help firms grow their business by providing quicker response times.

Business & Industry: Gain new knowledge from deep dive business intelligence sessions, and get tips on automating workflow processes, and understanding IT costing as you plan for the future.

PRACTICAL TRACK SESSIONS

A dynamic series of interactive panel discussions, case studies and best practices spearheaded by CPAs with experience in implementing change. Get hands-on, real world practical guidance on a cross section of topics, including the million dollar opportunity related to cloud-based client accounting services, best practices in client document exchange, staffing, firm workflow and more.

AAM MARKETING SESSIONS

Marketing Fundamentals: Experts take you through the process of building a successful marketing program, explain why a brand is more than a logo, provide ideas for leveraging limited marketing resources, and guide you through the planning process on how to differentiate your firm from the competition.

Business Development: A thorough overview of how to approach your firm’s new business program, incliding basic selling and negotiation skills, using digital and social media to generate leads, and creative pricing strategies to help win new clients.

General Marketing: Learn how to research, decipher and apply the analytics that are at your fingertips, create effective direct drip marketing campaigns, and develop successful retention plans to help retain the clients you already have!

General/Digital Marketing: Focus is on the latest communication trends, including SEO basics, using video to tell your firm’s story, blogging fundamentals, and the benefits of using LinkedIn to increase contacts and drive leads to your firm’s professionals.

The 2012 Management Summit collaboration with The Growth Partnership is scheduled for Wednesday, June 13th, the last day of the Practitioners Symposium and TECH+ Conference, is a half-day workshop that provides an opportunity to learn practical approaches to achieve productivity results via facilitator-led breakout groups. You can attend the concurrent and general sessions in the morning, then take part in the afternoon roundtable. You also have the option of registering for just the afternoon roundtables.  To Register for the half-day Management Summit, please go to the Workshop tab and select M3 Best Practices and Problem-Solving Roundtable.

Register for the Executive Leadership Summit Conference today! June 11-13 – in conjunction with the Practitioners Symposium and TECH+ Conference. The Executive Leadership Summit is an add-on to the Practitioners/TECH+ conference that focuses on leadership training for the firm’s senior management. By offering this Summit along with Practitioners/TECH+ and AAM Summit, the AICPA is providing the perfect venue for firms to send their staff to learn together. Firm members can attend Practitioners, TECH+, or AAM Summit conference sessions, while Senior Management can attend the Executive Leadership Summit. All those who register for the Executive Leadership Summit will also be able to participate in the Practitioners/TECH+ receptions and activities.